FORLAND Motors

FORLAND, a core brand under the Foton Motor Group, focuses on developing light and micro commercial vehicles. Since its founding in 1996, FORLAND has been rapidly expanding its market presence. Its products are now sold in over 50 countries and regions worldwide, earning widespread recognition from customers.

The company’s global success is driven not only by its market coverage but also by its strong research, development, and manufacturing capabilities. FORLAND currently operates 3 global manufacturing bases and 12 KD assembly plants, with an annual production capacity of 600,000 units. Additionally, the company has 18 innovation and technology centers around the world, leading the development of smart and electric commercial vehicles.

Leveraging its solid technical foundation, robust supply chain, and global resources from the Foton Group, FORLAND continues to drive its dual strategy of “technological innovation” and “local operations.” This approach helps meet the diverse transportation needs of different countries and regions.

In recent years, FORLAND has accelerated its overseas expansion, especially in key markets like North Africa and South America. In 2025, the company will hold product launch events in Morocco, Colombia, and Uruguay, introducing various light truck, small truck, and micro truck models. These models are designed for different transport scenarios and have received high praise from international customers.

In Morocco, FORLAND has partnered with BamyTrucks, a subsidiary of the GBH Group, to set up localized CKD assembly operations. This initiative follows international production standards, reducing manufacturing and logistics costs while creating more local jobs. FORLAND is also building 15 sales and service centers and a local parts warehouse to provide fast, efficient after-sales support with a promise of “2-hour response and 24-hour repairs.”

In South America, FORLAND’s “FORLAND FOR YOU” brand commitment has helped the company collaborate with local dealers to offer high-performance light trucks. These vehicles meet various operational needs, such as urban delivery, heavy-duty transport, and mountainous road use, while providing fuel efficiency, stability, and comfort. Customers in Colombia and Uruguay have welcomed these trucks, and the company has already established its first regional dealer network in South America, further expanding its brand influence.

FORLAND is also accelerating its electric vehicle strategy. By 2026, the company plans to introduce pure electric light trucks to international markets, with localized production in select countries. This will strengthen the supply chain, reduce costs, and support the global transition to green transportation.

From product design to after-sales service, and from localized production to brand development, FORLAND remains committed to its core principle: “Creating greater value for customers.” Looking ahead, the company will continue to collaborate with global partners to offer more green, efficient, and smart commercial vehicle solutions, aiming to become a global leader in the light commercial vehicle industry.

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