Brand Building Road of Shaanxi Auto
Shaanxi Auto Group Co., Ltd is a major manufacturer of above 15 tons heavy duty trucks in China. And in recent years, it develops fast in vehicle industry whose comprehensive strength is ranked 38th in the top 500 Chinese Machinery Enterprises From January to June of this year, Shaanxi Auto produced 31503 heavy duty vehicles, up 107.68% compared with the same period of last year, 30611 vehicles sold, up 104.06%, and it has reached 12% market share. Shaanxi Auto puts great importance on brand building. On July 2, 2007, Shaanxi Auto started a campaign called “Brand Announcement” which was the first brand announcement in Chinese heavy duty vehicle industry. On April 23, 2007, Shaanxi Auto published "Living State of Chinese Truck Driver Blue Book" when Shanghai International Auto Exhibition was held, which caused a tremendous stir in the industry and on 19th June Truck Driver's Day was celebrated in Xian which has earned praises from truck drivers and their families. On August 8, 2007, Shaanxi Auto was invited to take part in the first Chinese Brand Festival held in Beijing International Conference Center, During which Shaanxi Auto exhibited its new model tractor Delong S35. This kind of new tractor is equipped with Weichai WD12 engine, FAST 12 Speed Transmission, high driver's cab with MNAF 2000 technology. Shaanxi Auto has become one the leaders in Chinese Heavy duty vehicle industry.
The successes of Shaanxi Auto should be attributed to their belief of “The future is based on the quality" Sticking to this belief, Shaanxi Auto has found its own way of brand building.
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