SINOTRUK Hold Trainings for Management

www.chinatrucks.com : On June 21st, SINOTRUK invited professionals from a consulting company to come and give training to management of SINOTRUK. The training saw more than 50 people from management of SINOTRUK to come.

The training is a part of the annual training program for management of sales team. And it is more focused on brand building. In the afternoon, forum was held where all the people changed their ideas. And it is of great importance for SINOTRUK to rebuild its brand image.

The heavy duty truck market has hit a periodic high. And it is very difficult to further expand the market capacity. So, how to take more shares out of this limited market is a crucial issue.

 

How should SINOTRUK practice multi-brand strategy to fulfill different needs of different customers? How should SINOTRUK identify itself? How should the company redefine its logo? The questions go on and on.

 

The above mentioned are some examples for what SINOTRUK is facing. In the near future, the company will pay more attention to those questions, and figure out a good way for the company to develop.

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