Mexico Orders Another 1,000 Units of FAW Jiefang Trucks

Mexico, MARCH 29, 2024 /chinatrucks.org/ --Recently, FAW Jiefang signed a deal with its Mexican distributor ELAM on exporting 1000 units of trucks at one shot to Mexico. Yu Changxin, member of the Party Committee and executive deputy general manager of FAW Jiefang, Leng Changchun, general manager of FAW Jiefang Overseas Product Line (Jiefang International), and other guests witnessed the signing ceremony.

Mexico is the seventh largest auto producer in the world, as well as the largest auto market and manufacturing center in Latin America with a relatively complete automotive manufacturing industry chain. With the rapid development of the Mexican economy and foreign trade, the demand for trucks is increasing year on year.

FAW Jiefang entered the Mexican market since 2018 and set up its KD production plant, and started terminal sales in 2019. Now, FAW Jiefang has already had more than 20 dealers in the main city of Mexico. With the advantages of efficiency, reliability, fuel economy and comfort, Jiefang trucks have obtained the systematic competitiveness against its rivals and entered into a rapid growth phase. 

The Mexican market has also made a breakthrough with FAW Jiefang's continuous expansion in recent years. Its annual export volume of complete trucks soared to 45,000 units in the year 2023. From January to February 2024, Jiefang exported a record 525 trucks to the Mexican market.

In terms of products, Jiefang developed a wide range of products specifically for overseas markets. Focusing on the global strategy of "integrated chassis, powertrain + multi-platform cabin," Jiefang launched J7 high-end trucks in overseas markets to improve its product competitiveness. In terms of marketing, FAW Jiefang has 105 core distributors and 190 service providers in 44 countries and regions around the world, and has set up three overseas subsidiary companies and 19 KD assembly plants.

In the future, FAW Jiefang will adhere to the marketing concept of "customer as the center, target-oriented measure, satisfaction as the standard, and innovation-driven approach", continue to explore the overseas market.

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