Geely Expands into Pakistan with New Partnership
Geely's presence in Pakistan dates back to April 2019, when its subsidiary, Proton, signed a production technology licensing agreement with Pakistan’s Alhaj Automotive Group and set up a CKD assembly plant in Karachi to expand into South Asia. In December 2020, Geely and Pakistan’s Master Motor formed a joint venture, “Master Motors,” to handle vehicle production, sales, and after-sales services. In 2021, Geely launched its first model in Pakistan, the Coolray, which quickly gained attention for its competitive pricing and advanced features.
Farizon, Geely’s new energy commercial vehicle brand, specializes in electric and hydrogen-powered trucks. Its cutting-edge technology aligns with Pakistan’s green energy policies and sustainability goals.
Through this partnership, Geely aims to strengthen its presence in Pakistan by leveraging local expertise, expanding brand awareness, and accelerating market growth.
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